James Boag's and Lifelounge's powers combined last week for Boag's Pure Vision. The Sydney launch party was on Thursday night at Palmer Projects where Sydney-siders were surrounded by the awesome photography of Cybele Malinowski, Cory White, Mia Mala McDonald, Luke Shirlaw, Trent Mitchell and Luke Thompson and our two Lifelounge member photo snappers Steve Mileski and Tom Blachford. They sipped on James Boag's Pure and it looks like fun with a capital awesome.