In New York, people pay money to see male models beat each other up. Friday Night Throwdown takes place in a seedy basement in Chinatown, where male models come and box in front of roaring crowds.
Although the illegal boxing ring was recently shut down, the practice was immortalised by a piece in New York magazine
. Men from Hugo Boss campaigns, Dolce and Gabanna and French magazine covers, came together in a Fight Club
-esque reminder of what it means to be a man. Or whatever.
More at livingproofmag.com