So we all know that smoking is bad and gives you lung cancer and will kill you and blah, blah, blah. We get it. But as Mad Men demonstrates on a weekly basis, smoking is also really cool. Sorry. It is.
While we're not suggesting anyone take up his horrible addiction / government sanctioned activity, these vintage Czech cigarette packets certainly make it seem like good idea. Hell, it would almost be worth smoking (again) if you could produce one of these packets at party and enjoy the smooth, crisp flavour of a Technoexport, Dashhund or Investa.
Probably a good thing today's packets feature monstrous adverts telling you all about your impending cancer fun.
All photos taken by John Citizen at the William Morris Euro HQ.