It's a bit of a puzzling campaign really. I'm not sure if it's a last
resort attempt to resurrect her acting career or if Alicia Silverstone
and the folks at Peta believe that the meat eaters will switch steak
for tofu at the site of the Clueless star's ass. Not that it's not a
fine ass but looking at it doesn't make me think about animal cruelty
or entice me to eat "i can't believe it's not bacon".
For the commercial, Peta have employed the skills of acclaimed director
Dave Meyers. whose credits include videos for Britney, Outkast and Dave
Mathews Band.