When you think about it the majority of advertising out there is
generally pretty ordinary but it's not through an absence of good
ideas. The likelihood that a good idea can firstly work it's way
through the ladder climbing, political environment of a creative agency
and then be accepted in it's pure form by another team of ladder
climbing corporates within a brand isn't that likely. In my experience
, within these complex environments, the politics, hidden agendas and
wage justification from the ambiguously titled executives within often
takes priority over the idea itself. A shit scenario. But it doesn't
stop there. Once an ad has made it's way through this process it still
has to be approved by classification bodies and then finally accepted
by the average, hyper sensitive, super citizen consumer. It's amazing
that any good ideas see the light of day.
Even if these creative ideas don't make their way to our streets,
magazines and televisions it's good to know that the a reject idea
still has a place in the world.
Best Rejected Advertising
was the first book to publish ads that had been rejected on aesthetic,
commercial or strategic grounds and they also have an ever expanding
website database that showcases rejected, banned, spoof and most
complained ads and commercials from all over the world.