Cast your mind back to the late '70s – a time when the shorts were short, the socks were high, and skateboarding was shaking off its sidewalk surfing past and developing its own culture, superstars and industry. The world had just discovered urethane wheels, coping-less skate-bowls and flat, bottom-less skate-ramps were popping up all over the place – and skaters were quickly discovering there was more to skating than dragging your hand on the asphalt while carving. The following gallery is a collection of skateboarding industry print advertisements from beginning from this era to the early '80s. Oh, how far we've come.