Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997 Matthew had a flashback to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. Fast forward a few years and we now have a much more intuitive way to look at our wrists and say, ‘where the fuck has the time gone’.
Nooka Watches, US$250.00 from the
Lifelounge.com store