When you have a lens the size of a baby's foot attached to your iPhone, one would surely think, "Maybe I should buy a fucking camera."*
But if that thought doesn't cross your mind, you can purchase Photojojo's 8x zoom. It works on any smart phone and adjusts pretty easily (apparently) to it; from approximately 1.5"w to 2.75"w. It has a manual twist for zooming (so you don't have to be a technical type to figure it out) and according to the company you get used to looking like a bit of a bozo: "We laughed the first time we saw it too, and simply put, our sheepishness turned to sheer addiction. We started taking our iPhone Telephoto lens with us everywhere." (If you can't trust the people who will profit from you buying the item, who can
Also, it's only $30 USD. (*A lot cheaper than buying a real life camera).
More at urbanoutfitters.com
. Via lostinasupermarket.com