THE FUTURE OF CINEMA IS HERE (well, sort of). Director of I Am Four
DJ Caruso, has teamed up with Toshiba to create one of the world's first "social horror" movies, which will allow audiences to affect the plot via Facebook, Twitter and other social networking sites. Whoa.
The film stars Phantom of the Opera's
Emmy Rossum as a girl who is kidnapped and stuck in a room with only a laptop. Our job (which is vaguely explained with "her only way out is to let you in") is to her help her escape. The "social film experience" allows us to interact with the actors in real time, affect the plot, and if you send your audition tape in, make a cameo in the final cut. Lucky DJ Caruso made a video explaining it because it sounds pretty confusing.
If it works, it may change the way audiences interact with films forever, challenging movie producers to be much more responsive to public opinion than they are now (which in most cases, they overwhelmingly are – did you know that the ending of My Best Friend's Wedding
was changed after a test audience didn't like it? They re-shot the whole fucking ending!) If it doesn't work, then it will be heaps boring and Toshiba will be devo that their product placement didn't work. Stay tuned.
More at theinsideexperience.com