You just know that this is a technophiles wet dream – and yes, I consider myself a technophile on one lever or another – this, this thing has gone too far. I understand what they are trying to do here: find their niche, sell a few million, but WHOA, there is no way that I can see the niche, let alone the masses buying into this. Firstly, it turns the iPhone from a sleek thing of absolute beauty that can easily slip into your pocket, to a bulky old-worldly camera-style thing.
HOWEVER. It's intriguing. And deep down, I want to see how it makes the camera on the iPhone operate.
The beauty to the beat case will set you back $200USD while you can get the interchangeable lenses, including the fish-eye in the main image from $15 - $55USD.
I am pretty sure that I will never get to see how this works.