Back in the early '80s there were dozens of different computer companies using dozens of different operating systems. While the IBM Compatible was ‘mad ubiquitous’ in business circles, you also had Commodore, Mac, Amstrad, Atari, Sony, Spectrum and a whole bunch of other long forgotten names.
It was a magical time when anyone with a beard and a dream could launch a computer empire from their parents' garage.
These days the industry is a two horse race between Windows-based PCs and the Macs. Question is – how did Steve Jobs and Steve Wozniak’s backyard project outlast the competition? How come everyone you know has an iPhone? A look back at some classic Apple advertising might help answer that.
charts 30 years of innovation via prints ads, brochures and inserts – there’s one about the geniuses, one that explains what a mouse is, a thing about MASSIVE 512K memory and a 20-page booklet on desktop publishing.
Digging through this corporate archive, IT experts might argue that Apple’s unique combination of innovation and advertising helped it survive and that macintosh128k.com is a case study in corporate branding. I’m going to say it’s 1:55am and I have to be up in five hours to go to work.
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