Technology is a serious business. Every multinational has their branded netbooks, MP3 players, mobile phones, blah blah, and they all want you to buy their version instead of the (virtually) identical one from the guys next door.
While western companies will spend tens of millions in market research, advertising campaigns and press junkets cut through the clutter, their Asian counterparts take a more direct approach: hot women + item holding – clothing = sale.
Sure, it’s not particularly subtle, but South Korea’s LG and Samsung owe a huge debut of gratitude to hot women holding things in photo shoots. While Japan is a little more subtle about the lechery, they also appreciate the effectiveness of promo models standing around with a mobile/laptop/gadget in hand while sweaty photographers fight for position.
We have Terry Richardson, Asia has lifestyle photography for tech companies. We’ve assembled a backlog of examples to help facilitate ‘cultural exchange’.