We're all appreciators of a cleverly put together outfit; kind of kooky, a bit interesting, not straight-off-the-mannequin, hopefully with a 90s throwback accessory... But
this website is going a bit too far. Snapping photos of hip young things at parties and wandering the streets of London is all well and good. But are we getting to a stage where "fashionable, stylish, and cool" is actually just becoming "put on as much weird shit as you can find in grandma's cupboard (yes, even that knitted faux-possum hat) and look really bored and kind of pissed off"? Would it kill these kids to smile? Wouldn't you be happy if you were apparently turbo-trendy and ahead of the masses? Or are they sad for all those unfortunate souls wearing their jeans and unembellished tee-shirts? Maybe that's it.