London-based photographer David Sykes really
likes food. He's a touch more obsessive than your average over-eater or Donna Hay enthusiast, however, and has truly dedicated his life to the colourful and dynamic world of foodstuffs: one little bowl of garden peas and adorable skull ice-cream at a time.
His crisp, hyper-real and slightly '50s aesthetic has made him the go-to photographer for advertising companies, with campaigns for brands as diverse as Kellogg's, Dolce & Gabbana and Rizla on his books. He's also shot more personal works, like the Faux Food series, some of which give inanimate objects like lamps and dog statues complete personalities of their own.
It's hard not to label Sykes a modern day version of iconographic Andy Warhol, with the object being celebrated to the point of eroticism. Look at his portfolio long enough and you'll be questioning all over again whether an image is art or just a nice picture of a tin of tomato soup. In a true moment of postmodern capitalism, Sykes has also shot for Heinz.
More at davidsykes.com