All Day I Dream About Sneakers
is a new collaborative project from
adidas Originals and Lifelounge, inspired by the brand’s avid creeds of
‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project
showcases the story and kicks created by the world’s original sneaker
freak, Herr Fritz Träumer – a mythical and enigmatic sneaker designer
who dedicated his lifetime to constructing the most original range of
sneakers ever seen.
A true visionary, Herr Fritz Träumer saw vast potential in the sneaker well beyond their athletic function and humble appearance. Absorbed daily in a world of sneaker design, he dreamed beyond the realm of possibility and quietly penned in a series of notebooks and journals, visions of sneakers that were truly out of this world.
In a unique collaboration with Lifelounge, adidas have published a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand, featuring excerpts from Träumer's private journals and imagery of his unique sneaker creations.
Pictured to the right of this post are images of his dream sneakers, some behind the scene photos of their creation and images from the celebratory exhibition at Melbourne's Dakota 501 Store.
In celebration of this collab, Lifelounge is offering you a treasure
trove of downloadable goodies to quench you appetite for originality
and fresh kicks.
--> Download a pdf of the limited edition All Day I Dream About Sneakers Book
Desktop Wallpaper Downloads (right click Save as)
--> Download the adidas Airbag desktop wallpaper
--> Download the adidas Chameleon desktop wallpaper
--> Download the adidas Cloud desktop wallpaper
--> Download the adidas Limo desktop wallpaper
--> Download the adidas Midas desktop wallpaper
--> Download the adidas Robot desktop wallpaper
--> Download the adidas Synth desktop wallpaper
--> Download the adidas Tree desktop wallpaper
--> Download the Herr Fritz Träumer journal wallpaper