Advertising used to be easy. The basic formula went something like this...
2. Attractive lady standing next to product
Sure, it wasn't particularly big or clever, but it worked. Throughout the 1950s, '60s and '70s advertising agencies sold pretty much everything by placing a lady in the advertisement. This technique was especially prevalent in the car industry. Because while Volkswagen did that famous ad that creative directors like to talk about, most prospective buyers would throw their money at any car ad that featured a lady's knees... as these images demonstrate. More at carcatalog.fr