This crazily simple video idea for young New York MC Nyle has the rapper, band and cohorts recording, mixing, filming and
killing it in one live take.
Maybe watch it first for the full WTF? experience:
Nyle 'Let The Beat Build'
Looks easy no? Well it took 31 takes to get this one right. Here's the
full story from his website:
The story behind 'Let the Beat Build' is long and crazy. When Tha Carter III dropped, my friend Jo Bellino hit me up with the idea to cover the song with a live band, and do a video. That never really happened, but since I already had written the rhymes and the song was now permanently stuck in my head, I decided to do it anyway.
Over the months, the idea just snowballed. I asked my friends at 194 Recordings to join the project and together we applied for a grant help make it happen. As I was looking through the list of film students I knew, my friend Nina Reyes-Rosenberg referred me to the guys at Last-Pictures to me. They ended up producing the whole thing. Chadd Harbold directed and Adam Newport Berra DP'd.
The musicians in the video are all friends or friends of friends that became friends. They all seem to appear from nowhere because we built a makeshift wall in the studio, which they would all have to run out of as soon as the camera was facing another direction.
The shoot was a pretty grueling day, with 31 takes in all, plus 6 practice takes. Everybody was a super-trooper, howev.
And if you're still not convinced, check out the behind the scenes footage:
Nyle 'Let The Beat Build' (from the musician's pit)
Nyle
'Let The Beat Build' (practice run)
Who is this guy?
From
thevine.com.au.