Brooklyn-based ladies' label Yours Truly is (according to their website) "a brand designed for this wacked and obsessed generation influenced by everything that encompasses it. Inspired by a diverse range of cultures and styles, the brand challenges what is conventional, exudes attitude, and breaks tradition." While we're inclined not to agree with the latter (it's not that groundbreaking) we definitely enjoy its cutesy take on girls' streetwear.
This spring 2011 collection might draw comparisons with labels like Wildfox
, with its syrupy sweet tinges and retro influences. So far the range is made up of tank tops, v-neck and crewneck tee-shirts in black, white and red with lots of candy colours.
More at yourstrulybrand.com