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Yours Truly fall 2010 collection

03 NOV 2010 | Posted By: Katie

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Yours Truly fall 2010 collection

Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
 
Yours Truly fall 2010
New York City-based label Yours Truly has released another collection of cute, Barbie-ish streetwear for ladies that's full of colourful playful logos and staple shapes.

The label's mantra is as such: "Designed for this wacked and obsessed generation influenced by everything that encompasses it. Inspired by a diverse range of cultures and styles, the brand challenges what is conventional, exudes attitude, and breaks tradition. Yours Truly is for the positive, lucky, sassy, style-confident type; socialites, risk takers, karma believers, and neck breakers..."

What that translates into for this fall 2010 collection is a bunch of crewneck tee-shirts with slogans and logos that have a retro flavour, lots of brights... Unlike the brands it's oftentimes compared with (Hellz Bellz and MOB, for instance) Yours Truly seems a lot younger – it's not taken the more sophisticated turn that the aforementioned have recently. There's a kind of borderline juvenile tinge; candy colours and simple designs. Which is not necessarily a bad thing. It's up to you.

More at yourstrulybrand.com.
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