Another pink-haired* doll models Wildfox's summer 2012 collection of ultra girly basics.
The collection is certainly no diversion from the label's now-trademark style: basic pastel-coloured tee-shirts and sweaters with cutesy slogans. But there are a few items that don't follow suit; namely the hooded poncho and a few neon garments that veer away from the brand's loyalty to dusty pinks, grey marle and peach.
There is, as always, a lot of diamond imagery, retro-tinged designs, and love-hearts.
More at ilovewildfox.com
*Technically the Wildfox White Label's summer 2012 lookbook
was modelled by a lady with lavender locks. OK.