WeSC has long stood by the mantra "If it ain't broke, don't fix it."
The Swedish streetwear label is sticking to it with its spring 2012 collection, with lots of pieces that resemble those of previous ranges, but that have been altered a little for the current one. Classics including plaid button-ups, WeSC's trademark spray zip-ups, hoodies, crewneck tee-shirts and selvage denim have remained the label's basics, but with a renewed colour scheme. There's a lot of pale blue, denim, grey and white – with splashes of pastels and brights.
The lookbook features WeSC Activists including artist/skater Chris Pastras, actor Peter Stormare, Giovanni Reda, Ray Barbee, Kim Matulova, Vanessa Prager, Eli Reed, artist (and epic babe) Moley Talhaoui and a clean-shaven Jason Lee. We are, it must be said, weirded out by Mr Lee's lack of facial hair and miss his beard.
More at wesc.com
. Via mashkulture.net