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Toro Y Moi for Baron Wells

26 MAY 2011 | Posted By: Em-T

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Toro Y Moi for Baron Wells

Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
 
Toro Y Moi for Baron Wells
The title of Baron instinctively draws connotations of men with impeccable lineage, multiple mistresses, and a taste for cucumber sandwiches... but "post-chillwave" music artists? Not so much. Noble people listen to Mozart and self-pontification not a music genre that 99% of people are still scratching their heads about. 

Despite this, the collaboration between New York men's label, Baron Wells, and Toro Y Moi makes perfect sense. In terms of refined, predominately business-suited menswear, BW is definitely on the edgy side. TYM (aka Chaz Bundick) is kind of the same in his genre of music: a bit of a rockstar in a style that otherwise has a metaphorical tendency towards pitches of Pimms and finger-food. 

The result between the marring of this middle-ground is sweet indeed: a little bit GQ but thankfully scruffier around the edges. There's lots of baby blue, high-necked shirts, and more smooth businesswear than you office-inclined men can poke a sales pitch at. The usually subdued American label has also jazzed it up with a couple of printed tee-shirts and a relaxed photographic take on the modern SNAG's daily start to life.

Toothbrushes aside, there's still an animal-skin rug here or there. Just to remind you of the label's noble roots, y'know?

More at baron-wells.com.
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