The French are just cooler than most people. And better looking? Maybe there's something in the cheese over there.
The Kooples is a brand that has basically redfined street style in Paris. Pairing classic, British inspired tailoring with style borrowed from French fashion icons of the past (there's a whole Gainsbourg/Birkin vibe here), The Kooples have made dressing up the new dressing down. Sounds like a sales pitch, but the influence they've had in such a short time is kind of cool, tapping into a market of skinny hipsters who love nothing more than a plaid jacket and leather mini.
More at thekooples.com