If there's such a thing as indie-preppy, Argentina's label The Beautiful Ones is just that. Mixing striped sweaters made for polo games with black and white
screen-printed tees made for standing around at indie rock gigs looking
amazing, The Beautiful Ones have kind of made a new genre while still
staying true to the classics. While some pieces might not stray far enough from said classics, there are a few pieces in the collection that pay homage while remaining contemporary.
Because we just discovered this label, we've included images from their upcoming collection as well as some favourites from their last. But you can see more at their website which showcases a bunch of ranges at
thebeautifulones.com.ar.