Curse those Swedes; what with their lithe athletic bodies, their shamefully egalitarian social welfare structure, and their spooky
Children of the Corn colourings. They’re so perfect that the only skin condition known within their borders is pure unadulterated flawlessness.
Given all this, it is pretty ironic indeed that one of their most internationally-cult fashion labels can barely go a single editorial without some lame Clearasil pun. Whilst your average Oskar, Bjorn and Johan knows it’s just an anagram of Ambition to Create Novel Expression (naturally!), the rest of the world just can’t see past a heady crop of pustular back pimples. Jokes on you, genetically superior master-race!
Joke will be firmly back on us next month, however, as a horde of perfect Nordic specimens descends upon Melbourne’s GPO. Luckily, we will be able to commiserate our inferior genetic coding with some cult denim, tan fringing, and three pronged footwear. It’s very good news, ja?
More at
acnestudios.com.