Sophomore NYC has been responsible for some pretty adorable
lookbooks in the past, perhaps the recession has hit them because as cute as their fall 2010 lookbook is, it's not very extravagant.
Again,
Sophomore NYC has smothered their range with sporty, retro, all-American vibes – plenty of navy, red and white; cheeky slogans and just a touch of frou-frou. Not bad for a label that began with the founder (Chrissie Miller) wanting to make a few tee-shirts for her mates.
More at
sophomorenyc.com.