Sophomore NYC has been responsible for some pretty adorable lookbooks in the past
, perhaps the recession has hit them because as cute as their fall 2010 lookbook is, it's not very extravagant.
Again, Sophomore NYC
has smothered their range with sporty, retro, all-American vibes – plenty of navy, red and white; cheeky slogans and just a touch of frou-frou. Not bad for a label that began with the founder (Chrissie Miller) wanting to make a few tee-shirts for her mates.
More at sophomorenyc.com