You can almost imagine Natalie Wood rifling through boutique clothing racks with a dissatisfied expression upon her face. "I don't want this boring, monochrome crap," she would have said whilst flicking coat-hangers to the side impatiently. "None of it's quite right. I'm totally looking for... something else." (There was then a 'TA DAH!' moment and the rest is history.)
If you can't envision this little scenario, however, then you probably just have nothing close to this Sydney designer's vivid imagination. The eponymous Ms. Wood is known for her psychotropic visions. Not of the LSD variety, mind you, but more relating to all that is kosher and totally amazing in the bespoke fabric print department.
Something Else's digitally printed (and very affordable) women's clothes have been diving progressively further in to the creative abyss, with the latest spring-summer 2012 collection 'Submerged' inspired by the underwater. Its lookbook features model-of-the-moment, Anja, and was shot by Pierre Toussaint
, resulting in an editorial that literally looks like it was shot in a fish tank.
The brand's also dove in to other adventures in recent times, with a sunglasses range recently released that's just as wallet friendly as her clothing. (There's also rose coloured glasses which are generally spectacular.) Knowing all this, it's not hard to see why this wardrobe alternative is now stocked in 29 countries across the world, including online with ASOS and Urban Outfitters. Go Aussie fashion.
More at something-else.com.au