Roxy's actual summer 2010 collection, while totally on show in their lookbook, is somehow distracted from by the super cute girls on rollerskates. Smart move by the Aussie girls' surf label.
If one manages to peel one's eyes away from said rollerskating images, there's e bevy of breezy and cute pieces in the collection. Though it is still the realm of young girls when it comes to attire – floaty skirts and cutesy midriffs – some of the swimwear has grown up a bit. While remaining true to their customer base with bright tropical prints and florals, Roxy has offered up a couple of swimsuits that venture into more sophisticated, braver designs – namely the complex looking floral cut-out onepiece and the zipper-front suit that almost channels We Are Handsome with it's pseudo-sleeves.
It has to be said though, there is something about a white jewelled string bikini that will never be right. Unless it's on Pamela Anderson.
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