Those who know us will know that we’re not generally of the 'high-fashion' persuasion here at Lifelounge. It doesn’t really take some
recent fancy Harvard study to tell us that the glorified fetish of wildly expensive material objects makes a person – and we quote directly, sir – "self interested and arguably unethical". Nope, no empirical research needed for us. We just rely on our gut feeling: anybody who actually pays five thousand dollars for a handbag has clearly undergone a frontal lobotomy, or is at the very least in dire need of one.
This all said – and, mind you, if we suddenly came in to heaps of money*, our tune may change – sometimes you’ve really got to appreciate the creative beauty and design put in to the luxury industry.
Prada’s latest Spring/Summer 2010
Fantasy lookbook is one such example. It’s shot by famed London photographer Philip Meech, and features some amazing digital editing, treatments, and juxtaposition of colour. It's beautiful, luxurious and artistic. In fact, you could almost believe that the poor, expressionless drones for models featured within it are stuck in a fantastical Surrealist vision.
More photography at
philipmeech.co.uk.
*By ‘heaps’ of money, we mean the amount that legitimately entitles you to throw it all up in the air whilst naked and then have sex in it.