We
were going to give you one hundred reasons to go online and buy some limited edition threads off a brand spankin’ new webstore we just discovered. However, it’s late at night and counting may put us to sleep. Plus, we never made it past Grade 1 and triple digits scare us a little (except for when they’re at the end of multiple 1s on our monthly pay cheques).
Anyways, we’ve dropped a zero and are simply giving you ten reasons to purchase a tee-shirt by a new label called Onehundred:
The unisex label is home grown.
Creative Director Jayden Osborne is partial to mass-consumer rants against hipsters.
The first lookbook’s female model is a curvy babe.
They’re into Greek Mythology – which can only be a step up from Catholicism, right?
The label supports local and international artists such as Famous When Dead, Arcadia Creative, and Cade Mooney. All top blokes.
They appreciate the fleeting essence of the moment as well as the importance of time-management. All aforementioned artists are only given 100 minutes each to produce their chosen tee design.
Only 100 tee-shirts are produced for each design (are you sensing the numeric pattern yet?)
OK, so we lied. We only learned how to count to seven. It’s very auspicious! (Your wardrobe can be too, if you have a quick peek at the attached photo gallery.)
More at
weareonehundred.com.