Streetwear brand LRG have released their spring/summer 2011 collection which sees a return to the simple and classic pieces for which skaters across the world go gaga.
With enough plaid shirts, cardigans and polos to make you platz, LRG may be sticking to what they know, but what they know is really, really good. Their recent collaborations with various American musicians and street artists, prove that these guys still have their finger on the pulse of pop culture.
LRG's lookbooks always seem to have a kind of cinematic quality to them, with expanses of water and forest, or wide stretches of road with skaters and musicians driving off into the sunset. For summer/spring 2011, skaters Tommy Sandoval and Kelly Hart and rapper Freddie Gibbs take a ride down the Pacific Coast Highway to Pismo Beach and the Big Sur, look out wistfully to the ocean and play a spot of tennis.
More at l-r-g.com