Cult label
Lonely Hearts Club would like to know the intricate workings of your soul (no pressure or anything). They hate to get all deep and meaningful on you, but would really like to know – what's your damage? Maybe you have abandonment and trust issues? A thriving Oedipus complex, perhaps? Or maybe – just maybe – you have a compulsive urge to deck yourself in all things cute, pastel, fluffy and slightly see-through?
If it’s the latter, then you just may be in luck. The New Zealand label will offer you up all of these fetishes (and many more you never knew you had) with their Autumn Winter 2010 Collection,
What’s Your Damage. Their fusion of sombre tones, innocent preppy comforts and grandma-chic skirts is exactly what the psychiatrist ordered.
Just in case you needed any more incentive, both the label’s lookbook and video installation featured below are modelled by Zippora Seven. But, really, let’s be honest here – it doesn’t take much more than a
steaming bubble bath to make her look shit-hot.
More at
lonelyheartsclub.co.nz.