I have said many times that the influence of skate, or more broadly, the
action sports culture, is not understood by most. People don't
generally (Lifelounge readers excluded of course) realise that sneakers
and jeans were never worn togther as a style in the mainstream until
skating came along. That cargo pants came from skating and that a lot of the
coolest, most cutting edge designs and styles come from
the industry.
We recently saw Lakai blow us away (literally) with their intro to
fully flared. Now I have just been sent the most recent campaign from
my boys at Insight and I have been blown away again. The general
fashion shots are great, but it's the underwater series for surf that
are just amazing. I don't think anyone can look at these and not say
they are fresh.
Well done boys, this ad campaign just paid for itself!
Go to
insight51 for more.