I Heard They Eat Cigarettes make slogan t-shirts that don't suck. This may seem like a backhanded compliment, but when you think of all the suck-y graphic tees out there (usually including stick figures doing some pretty lewd things), it's actually high praise.
Born in Melbourne in 2007, I Heard They Eat Cigarettes immediately established themselves as purveyors of fine streetwear. They didn't look like anyone else, were fresh and were pretty funny too. The winter 2012 collection boasts a bunch of pieces that will quickly become your new favourite t-shirt, the one you wear over and over until it's faded from many days spent in the sun and rain.
Also check out their jewellery in the online store (and bus us some presents, thx).
More at
iheardtheyeatcigarettes.com.