Huf's autumn/winter 2011 collection – shot in an abandoned zoo – is a no-nonsense range built for everybody and anybody. The Los Angeles-based label isn't re-inventing the street/skate fashion wheel, but they don't really need to. And, evidently, they never really set out to.
The collection is all crewneck tee-shirts, flat-brimmed caps, button-up shirts, hoodies and spray jackets. The colour palette is simple too – black, red, navy, grey and bottle green – but the logos and graphics add a little flair. (Not too much flair a la sequins/diamantes/faux tattoos/rips, just enough.) Easy, breezy.
More at hufsf.com