Hood by Air's take on men's street-wear is tasty, and it's not just because of the model. Hood by Air pays homage to the
Back to the Future trilogy and wagers that men can wear leggings. Even fire engine red ones.
The Hood by Air website is completely frenetic, and you have to stare at the same page for ages as glimpses of the clothes come and go faster than strobe lights. Even though the flashing images get a little tricky, it still doesn't take away from some of the hits (not saying there aren't any misses) in the collection.
Of course, the average fella might not be ready (or willing) to wear the red leggings and bat-wing sleeved sweater. But we can still appreciate.
More at
hoodbyair.com.