French label Qhuit's mantra is "booze pour toujours" which pretty much means they are a bunch of drunkards. Drunkards with some crazy styles though.
The label was founded in 2002 by Rhum*D and Mook and with a little help from their friends, and some boozy nights, they launched a small collection of tees whose designs were a little left of centre but found themselves a following. Slowly their ranges grew to include hoodies, denim, button-ups and all kinds of other goodies, most of which can be worn by both genders. Qhuit believe that their brand combines some of life's greatest joys "fashion, music, street culture and sausage". Yes please.
Meanwhile, I realise that Qhuit is probably pronounced like "queeeeeet" rather than "quit" in French but the headline stays, OK?
More at
qhuit.com.