Hellz Bellz is exploring new ground with their spring 2010 collection called
Obsessed With You. Each collection seems to be a little more daring than some past more traditionally streetwear direction.
There are braver cuts, more tailored pieces, lots of texture and tinges of grunge adding to the collection. The minimal colour palette is a diversion from previous collections too – lots of black, white and grey elevated by navy and lavender.
Stand-outs include a take on a traditional blazer that uses a circle cut to create a draped back, a semi-woven bomber jacket, and asymmetric zippered and over-sized cardigan. All up it's a darker, but more sophisticated collection from the sisters at Hellz. Hot.
More at
hellz-bellz.com.