A friend told me to Google Hellers attire today. The discovery was that Hellers is a label based out of Tel Aviv and Los Angeles making contemporary goodies out of 70s and 80s deadstock material. All kinds of the loud, vulgar and completely retro fabrics make up Hellers' collection. Also delving into acid wash denim, the duo behind Hellers (Dania and Yoram) certainly don't shy away from the hideously out-dated.
While some of their pieces might be a little overwhelming for the minimalists out there, Hellers gear is a little bit
Claw Money-ish and might have the potential to divide readers just like
Cassette Playa.
More at
wearethehellers.com.