France-based April77 is inspired by, and designed with, the power of rock. Designer Brice Partouche believes that the label is as much about the attitude as it is about the clothes.
The collection is a little bit Buddy Holly, a little bit Ramones, a little bit mod and a little bit rockabilly. And a lot of tight pants. And some high ones. Focussing on denim, all the jeans made by April77 are unisex, but the boys need to have skinny little legsies.
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