Hellers designers Dania and Yoram, like
a bunch of other designers that we're loving, create pretty cool clothes while keeping the environment in mind. All their designs are made from deadstock fabric, so basically they source unused, vintage fabric from all over the world and made them into brand new treasures that, because of the scarcity of the material, you won't be seeing on every other schmooftie on the street.
They don't really release traditional collections every season, instead bits and pieces appear on their site sporadically. Favourites this time are the Amy Winehouse-esque boob-tube dresses and some killer patterned hoodies that are a bit in the style of
Claw Money's creations.
Dania and Yoram have based the label in both Los Angeles and Tel Aviv, and also make sure they don't take themselves or their designs too seriously; the pink dress featured was described as "An ode to Kelly Bundy". Bless.
More at
wearethehellers.com.