It's not a particularly revolutionary idea. Beautiful people make your
product look beautiful. Most of the big underwear brands are guilty of
displaying half naked, waxed, buff nancy boys or stick thin, busty
teenage girls in provocative poses to sell their product.
German
underwear brand Bulge, has taken this traditional marketing model and
flipped it on it's head. For 99€ , when you purchase a pair of their
stictly Y-front, patterned men's undies you also get a limited edition,
framed photographic print, signed and numbered of a guy or girl model
wearing your undies. Get your Bulge package
here.