Iconic punk brand Boy London has created a line with Mark Hunter aka The Cobrasnake. For those who aren't in the know, Boy London was the hippest of the hip English brands in the '80s (they were a few doors down from Vivienne Westwood's SEX, if that's anything to go by*) and clothed everyone from rave kids to Andy Warhol. While they ran out of steam by the 2000s, cool cats like Chloe Sevigny still represent for the label.
The Cobrasnake is well known for his photography of global hipster culture (mostly of beautifully wasted, thin boys and girls sitting on warehouse floors) and of his equally popular online Cobra Shop which peddles a range of men's and women's vintage clothing.
Together Boy London and the Cobrasnake are previewing a fresh collaboration of tees and caps – starring none other than Samantha Ronson. So hip it hurts.
More at thecobrasnake.com
*It should be.