Welcome back Lounger,
Enter your login details below
      Lost your Password?
Become a Lounger.
It's free. It's easy. It's a community. Get involved!

Fill out your details for instant activation as a Lifelounge community member

This gives you access to post in all forums, comment throught the entire site, get all Lifelounge Newsletters and all the updates on our unique promotions, events and initiatives.

Step 1 of 2
Username:
Password:
Confirm Password:
Email:


  Search

Blood is the New Black releases diffusion line Half Light

18 AUG 2010 | Posted By: Em-T

0
Blood is the New Black releases diffusion line Half Light

Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
 
Half Light Spring Summer 2011
A fashion label called Half Light? Hmm. Sounds suspiciously like a novel by Stephenie Meyer to us. Maybe it’s the brand’s links to blood-thirsty label Blood is the New Black. Perhaps it’s because this delightful little label has got our hearts pumping a thousand times an hour.

Or maybe – just maybe – we’re just overly obsessed with vampires like everybody else in the universe. (Yup, it’s probably that.) Either way, the viriginal diffusion line from BITNB creator Mitra Khayyam is one that you’ll really want to sink your fangs into. The debut collection is all freakishly white skin, over-exposed lightness, and rolling tumbleweed.

The blend of whimsical romance and American trash is a bit in the vein of television series True Blood – a connection definitely helped by the gun-toting models. Ultimately, it is infinitely wearable for most wardrobes. And just like Mitra’s five-year-old baby, Half Light also gives upcoming artists a platform to promote their work.

This first collection for spring/summer 2011 feature graphics and prints designed by LA label Popomomo. This design house likes to draw inspiration from postmodernism (hence the name) and “relative perspectives”. What you don’t need a Cultural Studies course reader to understand, however, is Popomono’s environmental credentials: it’s all totally environmentally sustainable.

More at halflightla.com.

0
RELATED CONTENT
Underated does biblical fresco fashion
MBFWA are giving away tickets to the Weekend Edition
Air New Zealand x Sports Illustrated
PAM spring summer 2014 lookbook
Fashist Manifesto - volume ninety one
Vans x The Beatles' Yellow Submarine capsule release
Fashist Manifesto - volume ninety
Comments on this Post
There are "0" comment(s) on "Blood is the New Black releases diffusion line Half Light"


Want to talk it out?

If you’re already a Lifelounge member, simply login. Or you can connect via Facebook. If you want to stay anonymous (chicken!) just fill in this form for a once-off comment.

To sign-up to Lifelounge click here.
Your Name:
Your Email:
 


Link Image YouTube



Featured Today on Lifelounge
Fresh Music Jams - volume six
Fresh Music Jams - volume six

Posted in Music - 4 days ago

Mikael Aldo shoots eerie dreams
Mikael Aldo shoots eerie dreams

Posted in Photography - 25 days ago

Daily Instagram Goodness
Also by Em-T
The Trip campaign by One Teaspoon
The Trip campaign by One Teaspoon

Posted in Fashion - about a year ago

Friend of Mine's Baby Blue campaign
Friend of Mine's Baby Blue campaign

Posted in Fashion - about a year ago

Glue sniffing with Nepal's street kids
Glue sniffing with Nepal's street kids

Posted in The Lounge - about a year ago

Tim Ladder gives bald men water wigs
Tim Ladder gives bald men water wigs

Posted in Photography - about a year ago

ManiaMania visits The Astral Plane
ManiaMania visits The Astral Plane

Posted in Fashion - about a year ago

Danny Evans photoshops celebrities
Danny Evans photoshops celebrities

Posted in Art and Design - about a year ago

3
Designers most for sure discover this idea and al...
lakkago
 
28
Designers most for sure discover this idea and al...
lakkago
 
2
Designers most for sure discover this idea and al...
lakkago
 
4
Designers most for sure discover this idea and al...
lakkago
 
5
Designers most for sure discover this idea and al...
lakkago
 
2
Designers most for sure discover this idea and al...
lakkago
 
2
Designers most for sure discover this idea and al...
lakkago
 
10
Designers most for sure discover this idea and al...
lakkago
Seen
Mikael Aldo shoots eerie dreams
Mikael Aldo shoots eerie dreams
Mikael Aldo shoots eerie dreams