Sometimes BBC and Ice Cream get it right; bright fun boys' clothes that are a bit metro while remaining streety. Other times you have to wonder, are design duo Nigo and Pharrell a little bit on crack?
This season is much of the same from BBC and Ice Cream; colourful hoodies, crews, tees, jackets and cardis with low-rise jeans, all jazzed up with some cartoon graphics which sometimes work and sometimes don't. The cutesy outer-space theme is a treat on lots of crewnecks and tees, but falls a bit flat with some of the jeans and jackets. The embellished denim jacket is a particularly naughty offender. Pharrell and Nigo model the goodies and work it like proper models; looking attractively bored out of their minds.
More at
bbcicecream.com.