Welcome back Lounger,
Enter your login details below
      Lost your Password?
Become a Lounger.
It's free. It's easy. It's a community. Get involved!

Fill out your details for instant activation as a Lifelounge community member

This gives you access to post in all forums, comment throught the entire site, get all Lifelounge Newsletters and all the updates on our unique promotions, events and initiatives.

Step 1 of 2
Username:
Password:
Confirm Password:
Email:


  Search

BAPE could be dead

30 SEP 2010 | Posted By: -Mikolai-

0
BAPE could be dead

BAPE
 
BAPE
 
BAPE
 
BAPE
 
BAPE
 
BAPE
 
BAPE
 
BAPE
 
BAPE
 
BAPE
Back in the late '90s A Bathing Ape was one of fashion’s best kept secret. A Japanese streetwear label with impeccable connections, their tee-shirts were on all the right people. Namely, James Lavelle, Mo Wax, and that whole British crossover scene.

As the new millennium got under way BAPE stepped it up a notch and took its business model to the USA. While boutique shops sprung up in Japan, company founder Nigo fell in with The Neptunes and Kanye West, using their talents to take his house band, Teriyaki Boyz, to the top of the charts. Behind the scenes, he was collaborating with Pharrell Williams on the launch of two new labels – Billionaire Boys Club and Ice Cream.

Five years, several collections and a whole lot of money later, Nigo has just released BAPE’s latest lookbook. It features him modeling the new range in his own home and, yeah, that’s about it. [tumbleweeds blowing across screen]

A new line from BAPE used to mean overexcited blog posts, overexcited fashion nerds lining up to get a limited edition tee-shirt for $200 and general overexcited-ness. These days? Meh.

Serious question: is BAPE over? Discuss.



More at bape.com.
0
RELATED CONTENT
Underated does biblical fresco fashion
MBFWA are giving away tickets to the Weekend Edition
Air New Zealand x Sports Illustrated
PAM spring summer 2014 lookbook
Fashist Manifesto - volume ninety one
Vans x The Beatles' Yellow Submarine capsule release
Fashist Manifesto - volume ninety
Comments on this Post
There are "4" comment(s) on "BAPE could be dead"

Respect Jamie
"[tumbleweeds blowing across screen] " - Funny. I don't think that he is the best person to be modeling this new range to be honest. Not overly inspiring.
Jamie  -  3 years ago
Reply  |  Report
New Lounger pixeldeep
Bape is dead...Long live Bape!
pixeldeep  -  3 years ago
Reply  |  Report
Respect Jake
I don't know, I think it's kiiiiiiiiiiinda ok, perhaps they're just being a bit too avant garde? - Jake OXOXO
Jake  -  3 years ago
Reply  |  Report
Respect -Mikolai-
Needs less Nigo, more hot girls... And can I just say, for the record, how much I love the Kanye / Teriyaka Boyz track.
-Mikolai-  -  3 years ago
Reply  |  Report

Want to talk it out?

If you’re already a Lifelounge member, simply login. Or you can connect via Facebook. If you want to stay anonymous (chicken!) just fill in this form for a once-off comment.

To sign-up to Lifelounge click here.
Your Name:
Your Email:
 


Link Image YouTube



Featured Today on Lifelounge
Fresh Music Jams - volume six
Fresh Music Jams - volume six

Posted in Music - 7 days ago

Daily Instagram Goodness
Also by -Mikolai-
The Mullets of Medellin
The Mullets of Medellin

Posted in Photography - 2 years ago

3
Designers most for sure discover this idea and al...
lakkago
 
28
Designers most for sure discover this idea and al...
lakkago
 
2
Designers most for sure discover this idea and al...
lakkago
 
4
Designers most for sure discover this idea and al...
lakkago
 
5
Designers most for sure discover this idea and al...
lakkago
 
2
Designers most for sure discover this idea and al...
lakkago
 
2
Designers most for sure discover this idea and al...
lakkago
 
10
Designers most for sure discover this idea and al...
lakkago
Seen
Mikael Aldo shoots eerie dreams
Mikael Aldo shoots eerie dreams
Mikael Aldo shoots eerie dreams