Since launching her label four years ago, Alice McCall's self-named label has become a pretty big deal. And while described as "girlish charm and bohemian flare with a bit of rock and roll", that doesn't really sum it up fairly as most McCall's designs don't fall into such simple categories.
Her Spring/Summer collection certainly mixes together the girly, boho and rock; but throws a lot more into the mix too. Cutesy florals are off-set by sharp cuts and shapes, the little black dress a military style coat are both taken places they might not have been before.
Much more at
alicemccall.com.