Feature article pitch: "Agent Provocateur: because boobs." Result? Confirmed.
Unlike Victoria's Secret, AP doesn't throw huge catwalk shows with Yeezy and Jigga performing, Miranda Kerr and Gisele strutting, and diamond-encrusted angel wings. The luxury lingerie brand lets its product do all the work* – with the exception of some pretty saucy lookbooks.
The spring/summer 2012 lookbook is full of Agent Provocateur staples: Chantilly lace bodysuits, waspies (waist-cinchers), sheer suspenders, quarter-cup bras, nightgowns and babydoll-style tops. For the more adventurous there are some pretty racy collections too; keyhole bras, cut-out playsuits and nipple pasties. It's all given a not-so-subtle edge with the models carrying whips. Ooh la.
More at agentprovocateur.com
*Which, if you've ever been into a VS store you'd know that's something Victoria's Secret lingerie cannot do. Why? Because it's all rayon.