10 Deep / Tenth NYC is among New York's very first streetwear brands, which is one of their claims to fame. But they should also be proud of their fabulous lookbook; delightfully normal-ish fellas goofing around in front of a pile of televisions. In fact, the lookbook is so nice, it almost took the focus away from the clothes.
You won't find anything too silly or risky in this collection; it's
straight up men's streetwear - hoodies, jackets, tees, vests. And a few
nice accessories. I do enjoy a man in a scarf... usually. Unless it's
Jude Law. Then he can fuck off.
10 Deep have the philosophy that regardless of what other labels, or other people are doing, they will stay true to their tastes, and will never sacrifice their style or quality. "Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers". Yeah! I like them.
Check out
10deep.com if you please.