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Luke Lucas - Melbourne, Australia

A type of blog of type. lukelucas.com

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Keith Morris – Australia's Godfather of Type

POSTED BY Luke ON 28 JUL 2011 @ 03:54 PM

In terms of custom lettering, typography and logo design in Australia, Keith Morris is pretty much the Godfather. With half a century of experience, his grasp of the finest details of type design makes the rest of us look like a bunch of hacks.

If you're not aware of his work by name you've most certainly come across his logo work on 3 quarters of the shelves in your local supermarket... He's been resposible for logos for some of the biggest brands in the country... seriously. Crown Lager, Steggles, Bundaberg Rum, Vita-Weat, Arnott's, Minties, Cottee's, Pure Blonde, Cold Power and I'm just getting started...

Keith Morris

Art and Design

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